Munich: At the heart of the city

German entrepreneur Sebastian Schmidt and the Cadillac ATS-V have teamed up for a hand-crafted excursion to explore Sebastian’s sweet spots in Munich, ranging from culinary highlights to fashion and design.

Meet Sebastian Schmidt

Whether it is the English Garden, the Pinakothek der Moderne or the Marienplatz – Munich revels in its own contradictions and is a favorite among those, who seek out the past but also enjoy the perks of modern city life. Sebastian Schmidt has always been drawn towards the major cities of the world and life within the urban jungle. Former stops of his include Berlin, Hamburg and Cologne. And it’s a love affair that has not lost its touch until this very day. So it does not come as a big surprise that – together with the Cadillac ATS-V – he set out on an inspiring trip right into the heart of the Bavarian metropolis.

Room with a View

The Flushing Meadows hotel, situated in Glockenbach, one of Munich’s most vibrant neighborhoods, formed the starting point of Sebastian’s city odyssey. Light-flooded, uniquely designed rooms, The Flushing Meadows roof top bar and a fantastic panorama view over the city await those, who seek out this amazing little hotel that – to the day – remains one of Munich’s best kept secrets. (

But first Coffee.

From here, Sebastian’s path led him to the stylish Morso Café, where they serve some great Sicilian coffee. A coffee nearly as temperamental as his ride – with its powerful 3.6L Twin-Turbo engine delivering 346kW (470hp) and 603 Nm, titanium-aluminide turbines, and an athletically stoic street presence unlike any other, the ATS-V proved to be a real showstopper on his way through Munich, offering superior response and performance. (

Shop til’ you drop

Thus fortified, Sebastian was ready for some shopping. And where better to go for that, then to Apropos – a concept store, located right next to one of the city’s institutions, the Bayerischer Hof. Apropos Munich attracts all those in search for thoughtfully chosen designer fashion, just like Sebastian, who is always on the lookout for the latest trends in fashion and design. After his successful shopping tour, Sebastian was quite ready for lunch. (

A piece of Bavarian culture

Fresh, regional, simply delicious. That is Brotzeiten at the Elisabethmarkt – and the best place to grab a quick lunch, while enjoying the colorful bustle of the market. Here, they serve what one might call a traditional Bavarian meal – namely the Brotzeit, a cold platter consisting of a slice of bread, a variation of cheese and sausages, Bavarian cheese spread, radishes and pickled gherkin. (

Touring the city

The afternoon was entirely dedicated to further exploring the city. And to enjoy all the amenities Sebastian’s ride had to offer, such as the performance-focused cabin with its race inspired design elements and the available Recaro® performance seats with sueded microfiber accents, Magnesium Paddle-Shift controls and a full color Head-Up Display. Furthermore, the temperature-adapting Magnetic Ride Control™ suspension the ATS-V reads and reacts to the road up to 1,000 times per second — giving you the smoothest ride and maximum performance, both inside and outside of Munich’s city center.

The place to be

Surf & Turf. And More. Sebastian’s date for the night – the Burger & Lobster Bank situated at the heart of the city’s financial district – is one of Munich’s most popular restaurants for both fish- and meat lovers alike. The Burger & Lobster Bank is the perfect place to simply lean back, relax and enjoy the personal service as well as the culinary highlights after an eventful day. (

Now, you have the opportunity to start your very own adventure. Just book your personal road trip in the Cadillac ATS-V. At Cadillac House Munich, you can choose from a curated Cadillac line-up of vehicles ready for pick up. Just follow the link below to make your reservation.

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