Moving Forward

Dare Greatly embodies a bolder point of view. A forward-looking curation of progressive culture, distinguished design and innovations that move us forward—it represents everything we’re passionate about in the world and inspires us as we shape our future.


"The reinvention of Cadillac
is well underway."

Johan de Nysschen

President, Cadillac


To once again become the standard for excellence around the globe, we cannot follow any of the examples set by the premium market “establishment.”

In the words of one of the great American presidents, Theodore Roosevelt: “It is not the critic who counts.” Only those who are willing to accept risk, who have the courage to dare greatly, shape the future.

At Cadillac, we are about shaping our future, and with it, the future of the premium automobile industry.

Johan de Nysschen

President, Cadillac


Verb: to challenge, venture, risk; way to engage in even
the most difficult tasks, to question existing rules.

Noun: (to have the) courage to explore new routes; the confidence to
overcome resistance; the boldness to strive for great achievements



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Johan de Nysschen: 2016 State of the Union